Retailer Target walked back a recent book banning after the company received a massive backlash from Twitter users over the weekend. 

Irreversible Damage: The Transgender Craze Seducing Our Daughters, a book by Abigail Shrier, details real-life situations that some transgender people deal with when they reconsider their decision to gender-swap and cautions parents about the permanent effects that transitioning has on children. The book is extremely critical of hormone replacement therapy and surgeries on children. The book was temporarily removed from Target’s website after an effort by Twitter activists to censor the content.

“In 2016, @Target, you released a statement affirming your support for transgender customers. @AskTarget why you’re selling a book notorious for its harmful rhetoric against us? Historically, harmful products have been pulled from the shelf, and this should be, too,” a tweet from an anonymous Twitter user with 2.6k followers read.

“I think the trans community deserves a response from @AskTarget @Target as to why they are selling this book about the ‘transgender epidemic sweeping the country’ Trigger Warning: Transphobia,” another user added.

Target’s team responded to the complaints by writing: “Thank you so much for bringing this to our attention. We have removed the book from our assortment.”

When the author caught wind of her book’s removal, she tweeted: “ just made my book disappear. Does it bother anyone that Woke activists and spineless corporations now determine what Americans are allowed to read?” 

Reclaim The Net, a free speech advocacy site, pressed the retail giant about the censorship, and Target hastily told them they “apologize” for the misunderstanding and restored the book to its former place on the website not long after. Target did not provide further comment to the media outlet about the book’s initial removal.

The Federalist also received an email from Target, reading: “We removed a book from based on feedback we received,” the statement read. “We want to offer a broad assortment for our guests and are adding this book back to We apologize for any confusion.”

On the store’s official Twitter account, Target assured customers the book was available once again.

Shrier has previously outlined how woke activists have been making efforts to get her book canceled for some time.

“I wrote specifically about the sudden, severe spike in transgender identification among adolescent girls,” Shrier wrote in a piece for Quillette, “I fully support medical transition for mature adults. And I have no desire to be a provocateur. … Nor do I have any prurient interest in others’ social lives.”

This is not Shrier’s first brush with censorship. The author had a highly praised interview on the Joe Rogan Experience podcast and, after her appearance, Spotify employees internally flagged the interview and requested to remove it. Some staffers of Spotify recently did the same with an interview with Alex Jones of InfoWars.

Despite the controversy, Irreversible Damage boasts an almost 5-star rating on Amazon, with 82 percent of readers leaving positive reviews. The book is number one in the LGBT demographic and is also a best seller in various additional categories.  

To research this book, Shrier interviewed a variety of people from parents of trans teenagers, a progressive lesbian couple, transgender adults and influencers, as well as experts and healthcare professionals who studied the effects of transitioning. The book relates the story of young women who hastily transitioned after being persuaded by the fashionable transgender movement.

“Girls who might have encouraged each other in bulimia, anorexia or cutting are today deciding they have ‘gender dysphoria,’ pushing for hormones and surgeries—and easily obtaining them,” Shrier wrote.

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